Integrated, multi-channel media sales house, Mediamark, has added the D6 School
Communicator to the list of digital media properties it represents as a sales agent.
The D6 School Communicator is a high impact, high visibility communication
platform used by a growing list of South African schools to inform and to interact
with parents.
The School Communicator offers a unique opportunity to reach a key demographic –
parents and caregivers with school-going children. It reaches 250 000 parents every
day via the internet (desktop and .mobi) and SMS as well as mobile applications for
iPhone, Android and BlackBerry.
The solution allows advertisers to reach a highly targeted audience in a channel that
they trust deeply and engage with regularly. It offers a range of flexible targeting
options, from schools nationwide to schools in a particular town or suburb.
“We are pleased to extend our digital advertising offering with a wonderful platform
that enables brands to speak to parents and caregivers in a clutter-free
environment,’ says Talib Sadik, managing director of Mediamark. “It strengthens
our portfolio as a converged marketing solutions company that helps clients drive
maximum ROI from their budgets.’
Cindy Diamond, group sales director at Mediamark comments: “I’m a busy mother
with three children at different schools, and the D6 School Communicator is a tool I
depend on every day. Because the information is about my children, I vigilantly
read these messages and am often drawn to the targeted advertising messages on
the D6 platform.’
“We see the D6 School Communicator as the perfect vehicle to reach parents on a
medium they really trust and pay attention to, complementing the rest of our
portfolio such as our regional radio offerings. We are looking forward to creating
innovative and integrated solutions for advertisers together with D6 School
Communicator.’
