Lowe & Partners SA have emerged as one of the leading agency groups at the
Association for Communication and Advertising (ACA) Apex Awards for Effectiveness
– securing the Grand Prix, a Gold, Silver, and a Special Award in its particular
category.
The OIL@Lowe Cape Town team received the ultimate accolade of the evening, The
Grand Prix, as well as a Gold and the Special Award for the Organ Donor Foundation
“GetMeTo21’ campaign. Executive creative director for Lowe Cape Town Kirk
Gainsford commented, “I’ve heard too many advertising people say, “it’s only
advertising’, but if we truly believe in what we do every day, we have to believe
creativity can change the world. We believe in the importance of what we do. And
every brief is an opportunity to create positive change, for our clients, their
customers and our planet. It’s never only advertising.’
The win was made all the more poignant in that Jenna Lowe who fronted the
#Getmeto21 campaign for the Organ Donation Society recently passed away after a
long and brave fight after receiving a lung transplant. “Jenna Lowe’s legacy is that
she has and continues to change Organ Donation in South Africa and globally’
shares Kirk.
Visit the #Getmeto21 website.
OIL@Lowe Johannesburg received a Silver Award in the Sustain category for the
Slow-Mag campaign. Sarah Dexter MD of OIL remarked, “It’s fantastic for our two
entries to be recognised at this level. It bears testament to the combination of
insight, strategy and creative work that we always strive for.’ Lindsay Cabrita,
marketing manager for Slow-Mag added, “Slow Mag’s amazing performance over
the past few years has blown us away, and can be largely attributed to the pivotal
role Lowe has played in re-defining strategy and excellent creative development of
the brand.’
According to Julian Ribeiro, CEO of Lowe & Partners SA, “This is a great result for
our company, and affirms our belief that outstanding creativity delivers results.
Congratulations to all the talented teams who contributed to the development of
both of these campaigns, and thanks to our clients for entrusting their brands to
us.’
