DFM Business Model Canvas workshops


The Durban FilmMart (DFM), in partnership with the Documentary Filmmakers’
Association, the Canadian Film Center (CFC) Media Lab and the National Film and
Video Foundation, will be hosting one-and-a-half day closed workshops on the
powerful Business Model Canvas (BMC) tool for South African filmmakers at this
year’s DFM. The 6th DFM takes place in Durban, at the Tsogo Sun Elangeni from 17
to 20 July 2015, during the 36th edition of the Durban International Film Festival (16
to 26 July 2015).

The success of Alex Osterwalder’s book Business Model Generation and subsequent
workshops based on the book has resulted in the demystification of business model
design. With BMC, licensed under Creative Commons, Osterwalder and his
associates have created a visualisation tool to help business owners determine
which set of business models may work for their product. The Business Model
Canvas is a design tool to help businesses to get their first principles right – starting
with who their customer might be.

The BMC Boot Camp will walk participants through the Business Model Canvas using
methods developed by Osterwalder and further evolved by the CFC Media Lab for
the creative content industries. The workshop will take a participatory approach in
order to create an empowering and interactive working environment that fosters
understanding, discussion, creativity and analysis. The workshop team will lead
content producers through a series of exercises in order to help participants identify
their various business models and provide blueprints for their current and future

Filmmakers will learn how to apply BMC to each individual project, identifying the
different elements, connecting them, and learning how to integrate them in order to
enhance their work and deliver an optimal final product. Due to its visual and
narrative approach to business planning, the model is easy to understand and
interpret for those who lack training in business management theory.

In addition to this practical application to current projects, six South African trainers
will learn to train content producers how to use the tool, thus expanding the legacy
of the programme beyond the Durban FilmMart. It is anticipated that BMC will
become a widely used tool in the South African and African film industries.
Tshego Molefe, a member of the Documentary Filmmakers Association who
participated in a BMC workshop in 2014, had this to say: “The Business Model
Canvas allowed me to view the documentary process in a different form. Pulling
back from the story and getting a bird’s eye view of the entire process was
refreshing and helpful, especially to a producer who wants to maintain a sustained
business around production.’

For more information and to register as a delegate visit the DFM website.


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