Enensys Technologies, designers and manufacturers of digital TV transmission
technologies, has announced its new AdsEdge solution. The system has been
specifically designed to enable broadcasters to more effectively monetise their
content, offering an innovative approach to local video content management.
Enensys is represented across the African continent by African Union
Communications.
Television remains the most effective means of engaging audiences and digital
terrestrial television (DTT) free-to-air still dominates the broadcast and content
delivery landscape. AdsEdge allows broadcasters to maximise this opportunity. The
system offers a means to generate additional revenue from existing output through
the insertion of local content, such as adverts, news and weather forecasts, at the
final stage of DTT delivery.
AdsEdge relies on SCTE 35 markers and enables locally targeted content to be
inserted at the edge of the content delivery process – at the transmitter site –
within a DTT Single Frequency Network (SFN) environment. The system’s
deterministic approach allows it to handle the usual constraints of having the same
content on the same frequency at the same time, vital with the predominance of
SFN networks.
The AdsEdge solution is compatible with any terrestrial network, including DVB-T,
DVB-T2, ISDB-T and fully supports MPTS, T2-MI and BTS inputs/outputs. It enables
the step-by-step regional deployment of local ads and content and is supported by
Enensys’ HDc chassis platform, enabling maximum flexibility, scalability and cost-
efficiency.
Laurent Roul, product line manager of Broadcast Networks Equipment at Enensys
said, “Monetising content more effectively is an issue that every broadcaster,
regardless of size, is concerned with. Even with the growth of anytime, anywhere
content access, free-to-air DTT is what the majority of viewers access their content
via. Local ad insertion is a very effective way of generating additional revenue from
this existing infrastructure, and with AdsEdge we have designed a solution that
specifically allows local content – whether ads, news or weather forecasts – to be
inserted as close to the end-user as possible.’
