Media Film Service consistently cultivates new growth

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Media Film Service is one of South Africa’s largest and longest running equipment
rental facilities catering to the film and television industries.
With two branches, one in Cape Town and one in Johannesburg, they service and
support both international and local work, as well as providing a base for production
work into Africa.

A number of exciting developments are taking place that are set to grow its
offerings even further.

Developments and upgrades

The existing 462-square-meter studio comes with a specialised feature: an
exclusive food stylist kitchen designed for the preparation and dressing of food for
commercial shoots. Media JHB is planning to expand this facility with an additional,
considerably larger studio which will be equipped with plentiful office space, make-
up rooms, catering area, 24-hour security, WiFi and a diesel-powered back-up
generator. Both studios will be conveniently located next to the gear dispatch areas.

Extended studio space is not the only benefit of Media JHB’s expansion.

While the current layout has worked fine, the expansion of the studios offered the
opportunity to redesign the existing building layout and equipment warehouse into a
more workflow-friendly configuration. Be on the lookout for the exciting tweaks and
changes as they take place over the next few months!

Growing inventories

As South Africa’s leading rental supplier of Arri equipment, the company continues
to build its inventory of the brand’s top-end digital film production cameras – in
particular the versatile Amira, a popular choice among makers of factual films,
magazine shows, television commercials, feature films and drama series.
Media Film Service acquired a wide variety of anamorphic optics. These include the
new Cooke Anamorphic Primes which are complemented by the new range of
Angenieux anamorphic zooms, ensuring seamless compatibility for directors of
photography in wide screen filmmaking.

In the lighting department MFS has added a number of Arri M-Series lights to its
stock. The M-series, including the M18, M40 and M90, is a set of daylight lamps that
combine the advantages of PAR and Fresnel for maximum light output and lens-less,
focusable lamp heads. A range of infrared lighting, as well as new LED redheads
and Kinoflo Celebs have also been acquired. Celebs produce soft, wraparound light
and reproduce colours with extremely high fidelity on either film or digital.

You can be assured of the best equipment and service from this proudly South
African company.

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