Imagine Communications, an advertising management and video infrastructure
solutions provider, has signed an agreement to acquire the assets of RGB Networks,
Inc., a provider of multi-screen video delivery solutions based in Sunnyvale,
California. The transaction, subject to customary approvals and closing conditions,
will include the majority of RGB Networks’ employees.
The acquired assets will be integrated into the Imagine Communications advertising
management and video infrastructure portfolio. RGB Networks provides IP cloud-based video delivery solutions that help enable media providers to streamline and
monetise TV Everywhere and OTT services. RGB Networks’ technology enhances
Imagine Communications’ end-to-end video playout and distribution portfolio,
extending the capabilities of the most comprehensive and widely deployed TV
Everywhere and video processing and compression solutions available.
“Imagine Communications is defining the blueprint for an IP, software-defined,
cloud-virtualised, multi-screen future,’ said Charlie Vogt, CEO of Imagine
Communications. “Our customers require video solutions that enable content to be
delivered anywhere, anytime, and on any device. The acquisition of RGB Networks,
combined with our innovation in video playout and distribution, enables us to
strategically navigate the convergence of IP, mobility, and the Internet, which has
changed the way we consume entertainment and information.
“We also gain an enviable customer base and will continue to support the RGB
Networks product portfolio. Equally exciting, we are acquiring a world class
technology, operations and sales team, which has been focused on IP and software-based cloud solutions for several years.’
One of the biggest challenges facing TV networks, station groups, and MVPDs is the
ability to dynamically package and format video content and accommodate a
diversity of devices. RGB Networks’ Just-in-Time Packaging simplifies and enhances
the delivery of streaming media to a consumer’s device of choice, complementing
Imagine Communications’ compression expertise and leadership in ABR transcoding
and encoding. Just-in-Time Packaging enables media companies to deliver video on
demand (VOD), cloud DVR and TV Everywhere services without pre-packaging video
assets in each of the adaptive streaming formats.
RGB Networks’ Dynamic Ad Insertion (DAI) technology is designed for ABR and
virtualised data-center/cloud environments, and is structured to dynamically
manage and execute addressable ad and alternate content campaigns in unison. By
integrating RGB Networks’ streaming Dynamic Ad Insertion capabilities into its
media portfolio, Imagine Communications will enable the delivery of personalised
advertising in real-time, across all video stream types, and on subscribers’
preferred viewing devices. This allows each component to optimise cloud and virtual
instance resources, increasing subscriber engagement and revenue generation. RGB
Networks’ advanced packaging and transcoding portfolios ensure large-scale, cost-effective video delivery to any IP-enabled device.
