Cannes has elected Y&R’s global CEO David Sable to helm the first ever Creative
Data Lions while R/GA global chief creative officer Nick Law will lead the expanded
Innovation Lions, which honour innovative, brand-aligned ideas, business solutions
and advertising technologies. The Lions Innovation Festival takes place from 25 to 26 June 2015, during Cannes Lions.
Cannes Lions chairman Terry Savage said that both categories would be in the
spotlight in 2015, and that selecting the right presidents would play a key role in
their success. “The significant planning and consultation which has gone into
category development for Lions Innovation demanded equally careful consideration
of who would lead judging. In David and Nick we have the epitome of
acknowledged, awarded industry innovators and our juries could be in no better
hands,’ commented Savage.
Sable believes data is an essential tool to balance creativity and innovation in order
to drive stories through the right channels and is known as an early digital
entrepreneur. Sable said, “The smart use of data illuminates, enlightens and
informs. It helps create. It is not about aggregating numbers – it’s about
understanding people. So, when we judge (Creative Data Lions) entries, we will look
for a meaningful correlation between the data and its ultimate creative expression.
This is going to be an exciting expedition to uncharted ground.’
Law added, “Today, thanks to the power and pace of change, we can apply
creativity to the technology itself. The Innovation Lions will recognise people at the
vanguard of this golden age of possibilities; people whose inventive spirit is
changing the world and redefining what it means to have a game-changing
idea.’
