On Friday, 21 November 2014, e.tv took home three awards at the PromaxBDA (Broadcast Design Association) Africa awards. The e.tv creative services team won gold for Best Edited Promo, silver for Best Use of Original Music for e.tv’s 15th birthday campaign and another silver for Best Outdoor Creative for the Rhythm City illustrated billboards.
PromaxBDA represents thousands of companies and individuals at every major media organisation, marketing agency, strategic and creative vendor and technology providers. The association is considered to be a leading global resource for education, creative inspiration and career development in the media and media marketing sectors.
The PromaxBDA awards stands for excellence in media marketing and speaks to every part of the business from promotion and design to branding. The jury for the 2014 awards was composed of a panel of industry leaders, who objectively reviewed the campaigns to decide which ones truly represent the most innovative and creative marketing campaigns in the industry.
“This is a true testimony of e.tv’s scope in the local and global community. We have a team that understands how to use copy and graphics to connect with our audiences, the same way our content does. We are pleased to see that we are pioneers in the media industry,’ said Monde Twala, managing director for e.tv Channels Division.
