Imagine Communications acquires advertising management technologies

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Advertising business systems and video infrastructure solutions company Imagine
Communications has acquired the assets of OpenTV’s advanced advertising business
unit, from the Kudelski Group. The acquisition will expand and enhance Imagine
Communications’ advertising business systems portfolio.

Charlie Vogt, CEO of Imagine Communications said, “The advanced advertising
management technologies we have acquired from OpenTV add new capabilities to
our portfolio and complement our media, playout and networking platforms. The
addition of the experienced and talented research, development and services team
from OpenTV further expands our world-class engineering and support expertise to
create new innovations for this growing market segment.’

The products acquired from OpenTV include the EclipsePlus®, EclipsePlus®/xG
Billing, EclipsePlus®/xG Insights™ and EclipsePlus®/xG Linear™ advertising
campaign management solutions. Many leading international MVPDs use these
products to manage over 1.2 billion spots and over $3 billion of advertising revenue
annually. The products provide campaign management, traffic and billing for the
smallest to largest operators, handling thousands of local and interconnected
networks and channel environments. In addition, these software-based solutions
help address the need to simplify and combine the billing and reporting from
multiple order management and traffic systems into a single client invoice based on
each ad’s metrics and pricing for any type of campaign, including linear, on-
demand, addressable, web, mobile, long-form and over-the-top (OTT).

“Broadband, the Internet and mobility are substantially contributing to the changing
viewing habits of the new video consumer, making the challenges of managing
video advertising campaigns increasingly complex and impacting media companies’
ability to monetise their content,’ said Steve Reynolds, chief technology officer at
Imagine Communications. “The advanced advertising assets acquired from OpenTV
are the result of significant investments in innovation to resolve these challenges
for MVPDs by streamlining operations, lowering costs, providing rich analytics, and
managing the complexity of working across both traditional and new media
environments.’

The acquired products will be supported alongside Imagine Communications’
existing advertising business systems offerings while providing a foundation for
future developments that include linear, online, OTT and programmatic business
models for TV and radio.

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