From 26 to 27 November a workshop on digital content writing is to be held at the
Empire Executive Apartments and Hotel in Sandton, Johannesburg. Developed by
experts and professional writers, the course offers guidelines on how best to write for
a number of digital platforms including websites, mobile apps or tablets.
The course costs R6 999.00 per person and is designed for marketing teams, public
relations professionals, client service teams, web managers, journalists, editors and
any communication professional who regularly uses a variety of digital communication
channels.
During the course attendees will learn to:
• Understand how an audience reads, interprets and interacts with digital media
and how that differs from print
• Produce persuasive digital copy whether they are responsible for writing, editing,
repurposing or evaluating existing work
• Understand the theory behind successful digital content for web, email, social
media and blogs
• Create copy that will be found by search engines and attract more traffic to
a website
• Use copy and content to generate more return on investment
Day one agenda
Session 1: Digital Mindsets – Learn about the psychology of how to read online and
why this influences writing for digital media
Session 2: Writing for the Web – Discover the key writing ingredients in a web page
and how to use them effectively
Session 3: Writing Approaches – Start to apply different digital tips and tricks to
make copy engage with the reader
Making emails and email marketing campaigns work harder
Editing and repurposing content for digital channels
Session 4: Writing for Social Media – Master how to write with “professional
informality’ and strengthen the relationship with fans and followers.
Day two agenda
Blogging: What makes a great blog?
Social Media – think strategically, not tactically
Session 5: Writing for Chat – Discover the implications of written versus actual time
and how to manage it
Using social media for search
Session 6: Language – Learn why having some basic linguistic know-how will improve
the quality of digital communication.
Group Summary of the day
For more information, contact Chantal at chantal@edunetworks.co.za or call one of
the following numbers:
Chantel: 011 346 2205/071 440 8006
Dumisani: 072 503 8793
