The African Cristal Festival, a Pan-African summit for the communication and media
industries, ran from 1 to 3 October in Morocco, where an international panel of
leading creatives rewarded the best advertising campaigns created and broadcasted
over the continent. Among the winners, marketing communications brand JWT stood
out with a total of 17 accolades including a Grand Prix, four Gold, four Silver and five
Bronze medals, a Special award, third place as Agency of the Year (won by JWT
Cairo), and second place as Network of the Year won by the group.
Chris von Selle, COO of JWT Africa’s said “JWT has been committed to Africa since
1927 and today more than 1000 employees make up our fully integrated brand
across the continent. Africa is the next frontier for marketers and JWT’s pioneering
spirit will continue to deliver great work, providing creative business solutions that
build lasting brand relationships between our clients’ brands and their
consumers.’
The Grand Prix was snagged by JWT Cairo’s
Swimming Mangoes commercial for Nestle’s Dolceca brand,
along with three gold medals in Film and a Special award. Their Magdy
campaign for Vodafone Egypt scored them an additional Gold and two Silver awards
in the Film and Integrated categories while their OSN TerribleAccident
campaign took a Silver and Bronze Film award. The team’s Chiclets
Revamp advert for Mondelez also earned them a Bronze Film award.
In East Africa the JWT Kenya team landed a Silver award in the Film category for their
Twaweza citizen centred initiative while Scanad Kenya won a Bronze
Film award for their MShwari campaign for Safari.com. Scanad Uganda
received a Bronze in Press for their Raised to 8 campaign for MOA
Exhaust and a Bronze in Outdoor for their Warid Telecom campaign, Sun
Dialing.
JWT Cairo was recently ranked third in the world amongst creative agencies by
WARC, which tracks 75 effectiveness and strategy competitions globally to identify
the world’s smartest agencies.
