Glenn Urquhart, group creative director of The LifeStyle Channels from Foxtel
Networks Australia will present a session: ‘Evolve Your Inspiration’ at PromaxBDA
Africa, which takes place on 21 November at the Maslow Hotel in Johannesburg.
The session will showcase multi-platform creative work from around the world, to
inspire thinking about how great ideas could transcend by applying cross-
departmental pollination. “Anyone can be creative. Inspiration is everywhere. But
it’s not enough to just splurge your pretties all over the canvas. My one year old can
do that. The trick is taking that inspiration and translating it into cohesive campaign
creative that works for your brand,’ remarks Urquhart.
With 20 years of TV experience, from editor to cameraman, live studio producer to
researcher, promo producer to creative director, Urquhart has a wealth of expertise
to share with PromaxBDA Africa attendees. He worked under Jens Hertzum at Bruce
Dunlop and Associates Sydney and later The LifeStyle Channels.
Visit the PromaxBDA Africa website
for more information.
