For the 2014 edition of the Loeries, an event which celebrates outstanding work
in creative brand communication in Africa, Google will be participating to bring
several firsts to delegates. Loeries Creative Week takes place from 15 to 21
September at a number of venues in Cape Town, South Africa.
“At Google we are driven by innovation and creativity and the Loeries is one of
our favourite events of the year, precisely because of the amazing mix of
innovation and creativity on display,’ explains Elizma Nolte, Country Marketing
Manager, Google South Africa. “Digital is of course the new creative canvas and
we are increasingly seeing code take its rightful place alongside art and copy
when it comes to implementing the iconic campaigns that will define this age.
We’re very excited about the work we’ll be celebrating this year!”
As part of their contribution to the event Google has launched the Loeries to
Loeries YouTube Ads Leaderboard, which is a celebration of the most popular
ads on YouTube in the period since the last Loeries took place. The ranking is
determined not only by the number of video views, but also the percentage of
organic views versus paid views.
In addition, Google will sponsor the Digital and Interactive Communication
award category which is chaired by Emmy Award winner, PJ Pereira, the Chief
Creative Officer of Pereira and O’Dell in San Francisco. During Creative Week the
Google Pop-up Restaurant will function as an exclusive event catering to the
judging chairs and creative leaders attending the Loeries.
