Avid Media Central is an open, extensible, and customisable common services
foundation that delivers on the Avid Everywhere™ strategic vision for the future
of the media and entertainment industry. The MediaCentral Platform supports
the entire media value chain – from creation to consumption – connecting
creative professionals and media organizations with their audiences in more
powerful, efficient, collaborative, and profitable ways.
The MediaCentral Platform provides the following shared services:
Media services – Enables customers to access and interact with media stored
and / or managed by products connected to the platform in a variety of ways.
With centralised media playback services, users can stream audio and video
content housed on Avid ISIS® or third-party storage from within their
applications.
Connectivity toolkit – Customers can customise workflows by adding the tools
and services they need to the MediaCentral Platform. API and SDK resources are
currently available for Pro Tools®, Media Composer®, Interplay® | Production,
and iNEWS®, enabling our community of more than 600 technology partners to
integrate their tools and services into these product workflows. The platform will
expand to include more third-party technology partners, providing a wealth of
product and service choices that all work and communicate with each other
seamlessly.
Orchestration services – MediaCentral orchestration services will take care of a
multitude of tasks to boost performance and efficiency, as well as help
customers make data-driven decisions about how to deploy and expand their
platform.
Unified user administration and configuration – All user authentication,
permissions control, and platform settings are accessible from a single,
centralised management system, providing the fastest and easiest way to
control access to the platform. As platform-attached systems fully integrate with
this user management system, a single-sign on experience can be achieved.
