Ogilvy & Mather has appointed Andre Laurentino as global executive creative
director for Unilever. He joins Ogilvy in February 2014 and will report to Tham
Khai Meng, worldwide chief creative officer.
Laurentino will be based in London, which is the global hub for Unilever brands
such as Dove, Comfort and Hellman’s. He will personally be responsible for
driving the creative vision and delivery across all of O&M’s Unilever brands.
Currently Laurentino is executive creative director at TBWA/London and global
creative director for McDonald’s.
Tham commented: “Andre is not only a massively talented creative and inspirer
of people, but he is one of the most passionate and focused admen in this
business.
With him on board, working closely with our clients, Sophie Hoffstetter, our
worldwide managing director for Unilever, our teams and me, we are now fully
geared up to take Unilever to the next level.’
Laurentino said: “I’ve worked with amazing people at TBWA and made many
friends there. But I see Ogilvy and Unilever as a potent combination that
unleashes great culture-changing creativity. It’s an enormous opportunity and I
want to be part of this world.’
His awards for work he has done for global brands includes 15 Cannes Lions,
one D&AD Pencil, two One Show Pencils, one Premio Abril Grand Prix and more
than 80 Brazillian Creative Annual Awards.
