The New Generation Social and Media Digital Awards recognised the Ster-Kinekor App by awarding the company and its digital agency, Prezence, with Gold in the Most Innovative App category.
From Social Media to Crisis Communication, the New Generation Social and Media Digital awards included 40 categories aimed at reflecting the scope of social & digital communication.
“We believe that the success of our App and its continued popularity is the result of its constant redevelopment and evolvement as new operating systems and handsets are introduced to the market,’ says Doug Place, marketing executive of Ster-Kinekor Theatres.
The App recorded its millionth download earlier this year. Accessible and user-friendly, the App is one of only a handful that caters for all operating systems and makes of handsets. A version for Windows phones will shortly be launched.
To ensure that the App maintains its high ranking among its users, Ster-Kinekor has worked closely with Prezence.
Adds Place: “The positive reaction to our App is extremely encouraging and is testament to its usability. More and more consumers are using this facility not only to browse what’s on, but also to book seats for the latest releases, and to share movie information with their friends on Facebook and Twitter.
“Receiving this Gold award for innovation is extremely satisfying and can be added to a number of other industry awards we have received for the apps.’
Download the Ster-Kinekor App on any Nokia, Samsung Android, iPhone or BlackBerry smart phone for the latest information and to make bookings.
For everything movie-related, visit www.sterkinekor.com.
