Jason Njoku has been appointed as the CEO of iROKING, Nigeria’s leading digital music
platform.
As the original founder and CEO of iROKING and his role at iROKOtv, the world’s
largest onlinge catalogue of Nollywood movies, Njoku returns to take overall control
of iROKING artist management, which involves all aspects of music distribution,
including YouTube, iTunes and Amazon distribution. He will also oversee platform
partnerships with the likes of Mxit and Eskimi.
Commenting on returning to a company he founded, Njoku says: “What we’ve built
with iROKING in its 23-month-history is pretty incredible. There’s a lot of chat among
the technorati about the potential of the African online music space – now is the
time to put words into action, hence why I’m taking a more hands-on approach to
growing iROKING from a solid online Nigerian music distributor into a behemoth of a
pan-African music platform.’
There will also be a renewed focus on the monetisation of Nigerian digital content, as
well as more emphasis on strategic partnerships with leading companies in the
industry as of 2014.
