The South African Broadcasting Corporation (SABC) is a platinum sponsor of
PromaxBDA Africa 2013, which includes sponsoring Lee Hunt, the keynote speaker,
and the Promax Muse and BDA Isis Awards ceremony.
These awards are highly regarded worldwide and recognise the creative talent
required to assist broadcasters in attracting and retaining viewers.
As one of the inaugural sponsors of PromaxBDA Africa in 2006, the SABC has since strengthened its partnership with the organisers of
this event.
Kaizer Kganyago, SABC spokesperson, says: “As the largest broadcaster in South
Africa, it is imperative that the SABC holds a position of leadership in all relevant
industry events such as PromaxBDA Africa. Being involved in PromaxBDA Africa not
only allows the SABC to unearth its own talent, but support the industry as a whole
to nurture and award creative excellence.
“The PromaxBDA Africa Conference and Awards underscore the importance of this
industry to create top-of-mind awareness for a broadcaster’s brand, channel or
programming.’
PromaxBDA Africa brings together creative minds in marketing, promo producing and
advertising from across the globe. During PromaxBDA, delegates are exposed to the
latest worldwide trends and developments in the creating and producing of promos.
This year’s event takes place on 22 November at The Maslow Hotel in Sandton,
Johannesburg.
