In a new television commercial for investment management company Prudential, Cape-Town based advertising agency Lowe highlights the message that there is power in consistency.
With Prudential’s 25-year track record of providing unfailing results for their clients, Keith Rose, director at Velocity Films says: “The gravitas and hard-hitting facts of this story felt like the perfect way to showcase Prudential’s consistent approach to investing.’
Narrated by Sean Bean (Game of Thrones), the advert tells the story of Robert Scott’s and Roald Amundsen’s ambitious race to the South Pole in 1911 and their different ways of achieving their end goal.
While Amundsen persisted through challenging weather conditions and setbacks to reach his targeted destination each day, Scott chose to travel only when conditions were favourable, resulting in him arriving second at the South Pole.
Each frame in the commercial was carefully handpainted to create an authentic feel to portray the footage, as it would have appeared a century ago.
Watch the ad at http://www.youtube.com/watch?feature=player_embedded&v=ZZz9xn4fxcM#t=45.
