Led by creative director Mike Martin, Johannesburg advertising agency Ogilvy & Mather has produced a new television commercial for KFC that shows a young South African boy, unable to resist an extra piece of chicken meant for his imaginary friend.
Directed by Egg Films’ Kim Geldenhuys, the advert features comical moments experienced by a family who learns to accept the boy’s friendship with his invisible playmate until, during a family KFC meal, this friendship is tested.
View the commercial at http://www.youtube.com/watch?feature=player_embedded&v=ELhQpSv0pxI.
