Woolworths gets real


South African food retailer Woolworths shows a commitment to responsibly sourced and environmentally friendly produce in its Good Business Journey commercial and behind-the-scenes video that launches in October.

By equipping farmers, fishermen and baristas who are employed to produce and harvest the food with GoPro action cameras, viewers get a realistic look at the farm-to-plate process.

The behind-the-scenes footage shows various locations where Woolworths obtains produce such as fair-trade coffee farms, sustainable fishing projects and holistic farming projects.

View the behind-the-scenes video at: http://www.youtube.com/watch?feature=player_embedded&v=EUTGpqLR268
View the commercial at: http://www.youtube.com/watch?feature=player_embedded&v=hOwk0g022GM


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