South African food retailer Woolworths shows a commitment to responsibly sourced and environmentally friendly produce in its Good Business Journey commercial and behind-the-scenes video that launches in October.
By equipping farmers, fishermen and baristas who are employed to produce and harvest the food with GoPro action cameras, viewers get a realistic look at the farm-to-plate process.
The behind-the-scenes footage shows various locations where Woolworths obtains produce such as fair-trade coffee farms, sustainable fishing projects and holistic farming projects.
View the behind-the-scenes video at: http://www.youtube.com/watch?feature=player_embedded&v=EUTGpqLR268
View the commercial at: http://www.youtube.com/watch?feature=player_embedded&v=hOwk0g022GM
