In a new television commercial, South African investment company, Allan Gray, highlights
the unavoidable daily interruptions that prevent people from reaching their long-term
goals. The message: distraction is the enemy.
Set in the inner city, the ad shows the main character battling through a metaphorical
world of distractions during a typical working day. Scenarios overlap and create a world of
chaos, comedy, animation and action that he must try and escape.
The campaign conveys the message that investments should be left in the hands of those
who won’t be as vulnerable to sacrificing long-term achievements for short-term
satisfaction.
View the video at:
http://www.screenafrica.com/page/industry-interviews/1635074-Allan-Gray-Commercial
