The Loerie Awards, the premier brand communication awards in South Africa, Africa and
the Middle East, take place on 21 and 22 September at the Cape Town International
Convention Centre, as part of Loeries Creative Week, which commenced on 16
September.
Over 145 Loeries judges are currently judging the 3,000 submissions for this year’s
competition.
Some 4,000 delegates are expected to participate at Loeries Creative Week, which is set
to boost the local economy. An estimated R100m has already been generated through
accommodation, meals, transport and hosting the event.
At a time when economic growth and job creation are major challenges, raising
awareness of the business impact of and employment opportunities in the creative
economy is important.
“In many ways, the Loeries is a beacon of broader industry trends,’ says Loeries CEO
Andrew Human. “This year we saw a record number of entries in the digital category,
and excellent growth in integrated campaigns and entries from Africa and the Middle
East.’
The fastest growing category, albeit from a small base, was the Ubuntu Award for
sustainable marketing with an 80% increase in entries year on year. Sponsored for the
first time by Unilever, this category recognises brands that can demonstrate
programmes with a positive impact on communities and the environment. Doing good
while doing good business.
In line with the emphasis on the business impact of creativity, 2013 sees the
introduction of a new category to the Loeries. The Effective Creativity Award sponsored
by Woolworths recognises Loerie-winning campaigns with proven business results.
“The role of Loeries Creative Week is to inspire the brand communications industry to
produce more innovative work,’ adds Human. “Through creativity, we can have positive
impact on business, communities, South Africa and the region.’
Highlights of Creative Week include:
The Loeries Expo opens at City Hall on Thursday 19 September and features
activations, giveaways and prizes. Exhibitors include DStv, Unilever, SAA, Hertz,
Woolworths, The SpaceStation, Mediamark, Adams & Adams, Meltwater, Rocketseed,
Chini Africa and Cape Town Tourism. Local fashion favourite Blue Collar White Collar will
have a pop-up store with a brand new range of Men’s and Women’s fashion, so save
space in your luggage and pick up something smart for the awards.
Tim Horwood, creative director at Viacom International Media Networks joins the
international Seminar of Creativity on Friday September 20. Horwood is an award-
winning creative director and heads up the Production and Creative departments of MTV,
MTV Base, Comedy Central, VH1 and Nickelodeon in Africa. He has been a South African
Music Awards Judge for the last eight years and was a part of the judging panel for the
International Emmy Awards 2013. Horwood will speak at the seminar along with six
other international creative leaders, from Hamburg, Belgium, Kansas City, Sydney and
local leaders from Durban and Cape Town.
Student Portfolio Day on Saturday September 21 showcases South Africa’s leading
young creative talents at City Hall.
The Channel O Official Party at Shimmy Beach Club rounds of the week on Sunday 22
September. DJ Dimplez will be joined on the decks by DJ Vigilante and DJ Milkshake
bringing together SA’s premier Hip Hop DJ group MVD. Also to perform are world
famous London DJ Sir Norman Jay, Dj Fistas Mixwell, Dj Andy X, DJ Sphectacular and Dj
Naves.
Visit loeries.com for ticket prices and more.
