Lighting up TIFF screens

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Christie, a world leader in advanced cinema technologies and visual displays, is serving as projection partner for the Toronto International Film Festival (TIFF), which runs until 15 September.

In its 13th year as a festival sponsor, Christie is providing industry-leading 4K projection solutions in addition to projectors from its Christie Solaria CP 2200 line, as well as one HD10K-M projector and three Cine-IPM 2K image processors.

“Christie’s reliable digital cinema projectors help us to give our patrons the best possible cinema experience, whether for standard 2K movies or high-resolution 4K productions in 2D or 3D,’ said Diane Cappelletto, TIFF’s director of technical production services. “For brightness, colour, depth and content security, Christie leads the way. We’re very pleased to work with Christie, one of our key, valued partners.’

TIFF is screening 366 features and 146 world premieres from 70 countries this year.

“Throughout Christie’s long-standing partnership with the Toronto International Film Festival, we have seen the growing use of a variety of digital projection technologies,’ said Kathryn Cress, vice president, global and corporate marketing, Christie. “This year’s strong 4K projection presence is very much in keeping with TIFF Festival’s leadership in new film technologies.’

The world premiere of Godfrey Reggio’s 4K movie, Visitors, complete with a live performance by members of the Toronto Symphony Orchestra, will take place at the festival in the Visa Screening Room (Elgin Theatre). Shot in rich black and white and presented in high-resolution 4K projection, Godfrey Reggio’s latest film finds the full spectrum of emotion in human faces, gorgeous landscapes and, according to the movie’s publicity, “even the behaviour of an especially expressive gorilla’.

Specially designed for larger screens, 4K projection makes the best cinematic images look even better. Through higher resolution and greater pixel density, Christie’s 4K DLP projectors provide brilliant 3D images, along with the highest level of content security, the easiest adaptability, operation and maintenance. They also provide full support for high frame rate (HFR) projection. Fully DCI compliant, and built on Christie’s extensive cinema experience, Christie’s 4K solution incorporates the proven design concepts of the bestselling Christie 2K projection platform, which is in use at eight festival venues.

“Our participation in major film festivals is part of our commitment to the Canadian and international film industry,’ said Dave Muscat, Christie’s senior director of sales for Canada. “TIFF Festival is one of the world’s leading film festivals and we are very proud to help it present 4K and other digital solutions that will ensure the best projection experience for its patrons.’

Christie digital projectors are used by leading film festivals around the globe, including Cannes, Shanghai and the British Film Institute. In Canada, Christie also sponsors the Vancouver, Calgary and Banff International Film Festivals, as well as Cine-Quebec.

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