With its origins dating way back to 1986 as a supplier of good quality used equipment in
the professional, broadcast video, audio and lighting industry, Pro-Sales has over the
years evolved into a company that includes the offerings of sales and service, repair,
design and complete installation of electronic news gathering (ENG), outside broadcast
(OB) and studios for the broadcast and post-production markets in South Africa.
Pro-Sales imports, distributes and supplies most products needed for system
integration (SI). These include Panasonic, Canon, V.I.O. POV, Ruige, Beyerdynamic,
Yamaha, Telos, Altair, NewTek live production systems and many more.
On the subject of SI, Arne Sack, CEO of Pro-Sales, comments: “I think that irrespective
of the state of the economy, we hold the firm belief never to oversell, and to sell only
the right product for the job. We are in a very fortunate position because although we
are distributors for a wide range of products, we are restricted to selling only these.
This gives us the opportunity to choose the most suitable product in the market place,
even if the agency is handled by someone else.
“With the event of computerisation so much of the old type of equipment has become
redundant. Our biggest challenge today is to convert traditional mind-sets to simpler
and less expensive solutions. For instance, an OB that cost R90m in the past can now
be put together for a substantially lower price with the new technology that we prescribe
and supply.’
With a combined experience of 47 years behind the company, Pro-Sales offers a high-
class service combining knowledge, understanding, enthusiasm, passion and motivation.
