Conceived by Jupiter’s creative team of Jonathan Beggs, Jonathan Warncke and Lucas van Vuuren, Hannes & Elmarie tells the story of an older couple who think they are unable to afford insuring the husband’s classic 1996 Elegance, even though he pays more attention to the car than his wife can fathom.
Grant De Sousa took a documentary-style approach, balancing the humour with careful characterisation and the sense that these are real interviews with real people.
The commercials were shot in one day with an emphasis on smart production, locations in close proximity, and an exceptional crew. Animation on titles and integrating them into the piece was a key element of De Sousa’s involvement.
Eugenio Galli was the director of photography, while Daniel Mitchell edited the spot at Searle Street Post.
Watch and embed Hannes & Elmarie at http://www.youtube.com/watch?v=8rbfJapQMiw.
