A series of insightful forums presented by some of China’s industry thought leaders and experts in creativity, marketing and cultural understanding, will comprise China Day at the Cannes Lions International Festival of Creativity, which runs from 16 to 22 June in Cannes, France.
China Day is a Cannes Lions / China Advertising Association initiative created to provide festival delegates with the unique opportunity to better understand the huge potential of the Chinese advertising market and how to better engage with Chinese consumers.
The advertising sector is one of the fastest growing industries in China, with advertising spend now ranked at number two in the world at $70bn. In the last few years China has started to show its creative flair, winning numerous Lions at Cannes, including a Press Lions Grand Prix in 2011 and an Outdoor Lions Grand Prix in 2012.
China Day will take place on Tuesday, 18 June from 09h00 until 14h30 in the Esterel Theatre of the Palais des Festivals in Cannes. Top creatives and renowned researchers will take to the stage to cover topics such as ‘How to Reap the Benefits of 1.35 Billion Chinese Consumers’; ‘How different is Chinese Creativity’; ‘Where is China’s New Youth Heading?’; and ‘What Chinese Want.’
The impressive speaker line-up includes John Anthony Quelch CBE, a Harvard Business School professor expert in Chinese Studies, whose research focuses on global business strategy; Chen Xin, Chairman of China’s leading media group, SinoMedia, who has a deep understanding in Chinese news communications; Graham Fink, Greater China Chief Creative Officer of Ogilvy & Mather; Jimmy Lam, Vice Chairman & Chief Creative Officer of DDB Group North China – Beijing & Shanghai; Jin Yilun, Director of Research for Dentsu Beijing, specialist in Chinese consumers’ consumption behaviour and media contact habits; Kevin Lee, Chief Operating Officer of China Youthology; Liu Shuang, CEO of iFeng.com; Lo Sheung Yan, Chairman, Asia Pacific Creative Council, JWT; Serge Dumont, Vice Chairman & Chairman Asia Pacific, Omnicom Group; Su Tong, CEO of Hylink; Tom Doctoroff, Asia Pacific CEO of JWT and author of two best-selling books on Chinese consumers; Tomaz Mok, Chairman of McCann; and Tony Chen, President of GroupM Interaction China who will be joined on stage by multiple Olympic gold medalist and team leader of the men’s Chinese gymnastic team, Chen Yibing.
For more information log on to http://www.canneslions.com/the_festival/programme/festival_programme.cfm#47-183-1566.
Cinemark is the South African representative of Cannes Lions and its affiliated global advertising awards programmes.