Mosart Medialab has announced that News7, the first 24-hour news and
information channel in Bulgaria, has launched on Mosart newscast automation.
Supplied and integrated by Best Flow Factory (BFF), the Mosart system was
designed, tested, and taken live within just three months, quickly providing the first-
of-its-kind channel with an economical and highly efficient solution for live news
production.
Says News7 project manager Dobromir Anguelov: “Mosart automation offers a
compelling cost-saving alternative to the traditional broadcast model used here in
Bulgaria. Colleagues at other companies were uncertain about newscast automation
technology, but the day after we launched News7 on Mosart, they began to
understand our decision. With Mosart enabling a high level of automation within our
control room, we can run an attractive, error-free newscast with just two operators
and, in turn, dedicate more of our resources to content creation rather than
operations costs.”
“The News7 launch was a groundbreaking project, especially given its ambitious
timeline,” adds Thomas Dodd, chairman of Best Flow Factory, which built the control
room system core at its Copenhagen facility and transported it to Sofia for assembly,
integration, testing, training, and commissioning. “The success of this installation
demonstrates that our model of remote refinement and quickfire installation works.
When broadcasters need a channel fast, we can do it. Mosart shares this philosophy,
and its automation technology has been critical to the rapid build of Bulgaria’s most
advanced live news operation.”
By simplifying the many control tasks within the news production chain, Mosart
automation gives operators efficient control and frees specialized staff members to
focus on enhancing the overall look and feel of the broadcast. This approach
improves both communications and on-the-fly decision-making, contributing to a
better news product. Because the Mosart system’s automated operations can be
refined and saved with each show produced, News7 can continually tune the system
to provide even greater efficiencies.
With the successful installation and operation of Mosart automation, News7 is
already considering additional ways in which to leverage the system. Support for Web
repurposing and publishing systems already enables easy delivery of News7 content
to users on mobile devices. The Mosart approach to newsroom operation and news
output also simplifies the subsequent launch and production of subsidiary channels
across the broadcast studios. If News7 moves forward with plans for a sports channel
supported by Mosart automation, existing control room operators will be valuable in
achieving yet another rapid and cost-effective channel launch.
