RBC TV, Russia’s 24-hour news channel, has enhanced its studio news production
workflow with Orad’s RealSet Augmented Reality and PowerWall 4k resolution graphics.
The combination facilitates a stunning new on-air look with rich graphics projected
across 10 55″ monitors.
The new Orad-driven workflow lets RBC TV display complex financial, electoral and
numerical data as 3D virtual graphs with X and Y axes. The virtual graphs are inserted
onto the set, providing viewers with real-time graphic visualisation of the numerical
data in a format that is much easier to read and digest. RBC TV also incorporates
Orad’s Interact solution, controlling graphics for the augmented reality and video wall
via an iPad.
“The ability to project data using 3D graphics is very exciting for RBC. It is also far more
appealing for our viewers to see the complex information in an easy-to-read,
aesthetically pleasing format,” comments Gleb Shagun, RBC TV’s chief producer. “The
addition of 3D graphics along with virtual walls and augmented reality gives RBC a
substantial edge over other 24-hour news broadcasters and puts us on the map as
technical leaders and innovators in our field.”