What’s hot at NAB? – Production asset management system


At NAB Avid will announce a major release of the industry’s original and most deployed
production asset management system – Avid Interplay Production 3.0, which expands
Avid Interplay Sphere remote editing capability to the Mac platform and adds new
capability for reality television and workflows that use Multicam projects. The system
now includes the revolutionary Interplay Central universal client toolset (licenses
included) and offers a Multi-Platform Distribution option (to be named) that enables
users to publish directly to social, web, and video platforms.

Also at NAB 2013, Avid will debut Avid Interplay MAM Active Archive: a solution package
that delivers essential Interplay MAM technology to support key media operations
workflows, centered on a core dynamic archive capability. Comprised of software;
workflow automation; partner integrations; and professional services, Interplay MAM
Active Archive gives media producers a fast and high-impact MAM implementation that
can easily accommodate new and expanded workflows, system integrations, and users.

Screen Africa magazine – April 2013


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