Several new awards – Effective Creativity Award, New Voice Award Crafts, and a new Digital Craft category for Best Use of Technology – have been added to the 2013 Loerie Awards competition, the premier brand communication awards in South Africa, Africa and the Middle East.
Entries for this year’s competition are now open until 31 May. Anyone submitting their work by 15 April will receive a 10% discount on the entry fee.
The revamped Loeries website (loeries.com), designed by Aqua Online, has also been launched, as well as a new brand identity, developed by Grid Worldwide Branding.
Says Loeries CEO, Andrew Human: “This fresh new look distinctly communicates the Loeries brand growth and more clearly represents the core message of the Loeries, that “Creativity Adds’.’
The idea behind “Creativity Adds’ is that creativity and innovation have the ability to breathe life into an idea; to connect, to educate, to empower, to enhance, to inspire and even to transcend.
Human continues, “The role of the Loeries is to show the value of creativity to our brands and our economy. These awards are a vehicle to promote the region and our country, with all that it offers – to showcase not only our industry, but our brands and the quality of our services.’
The Effective Creativity Award has been introduced to recognise the link between innovation and business success. To be eligible to enter this new category, a campaign must have won a Loerie in the past two years. That means winners from 2012 and 2011 are eligible, including Bronze, Silver, Gold, and Grand Prix.
New Voice Award Crafts – New categories specifically for non-English radio communication have been introduced for Writing and Performance Crafts. Non-English radio entries that have flighted may be entered in the New Voice Award category or the main Radio category, but not in both (as was allowed in previous years).
A new Digital Craft category has been added for Best use of Technology.
The Loeries new digital upload system, created in partnership with Sonovision Studios, will allow entrants to upload all media – images, videos and audio files – directly to their individual entries via the online entry system, simplifying the overall process.
The eligibility period for entries is 1 June 2012 to 31 May 2013. Work must be produced by companies from Africa and the Middle East, including island states off the African coast (eg. Mauritius, Madagascar, Seychelles, etc.). From this year, entries from Turkey are also eligible. Work that has been produced for international clients is eligible – so a company in Kenya producing work for a German market may enter their work.
International crafts may be entered, as long as the person nominated for the award is from the eligible region. Get full eligibility criteria and rules at loeries.com.
The final entry deadline is 31 May and late entries will be subject to a 10% penalty fee. All entries should be completed and submitted online at loeries.com. R30 from every entry will go towards the Creative Future scholarship, enabling talented learners from a disadvantaged background to study brand communication.
Special Awards in 2013 include:
- ADreach Street Pole Award – WIN A TRIP TO CANNES: The overall winner of the ADreach Street Pole category will automatically be entered into the outdoor category at the Cannes Lions Festival. In addition, the winner gets a trip for two to attend the event in Cannes. NOTE: Street-pole entries may have flighted on any street-pole media and the category is NOT restricted to ads that have only flighted on ADreach poles.
Plus, WIN A FREE LOERIE ENTRY and ROCKSTAR package!
If you have flighted (or will be flighting) a street-pole campaign with ADreach between 1 June 2012 – 31 May 2013, you could be one of the 5 campaigns selected to receive a FREE ENTRY into the 2013 Loeries. Plus one of these lucky five will be selected to win a Loeries Rockstar ticket package for Loeries Creative Week Cape Town (accommodation and travel not included). - ADreach Integrated Campaign Award – WIN R100,000 WORTH OF MEDIA SPACE: The winning brand will receive R100,000 worth of street-pole media space with ADreach.
- Adams & Adams Young Creatives Award – WIN A TRIP TO CANNES: Recognising outstanding achievement by talented individuals at the beginning of their careers (27 or under), working in any area of brand communication. Entry is free and the award includes a Gold Loerie and trip to the Cannes Lions Festival.
- Antalis Creative Use of Paper Award – WIN TWO APPLE IPADS: All paper-based entries in the Communication Design category are automatically eligible for this award. The winner receives a Gold Loerie and two Apple iPads for the creative team.
- The Times Newspaper Award – WIN A SPECIAL PRIZE: The overall winner of the Newspaper category will receive a special prize.
- New Voice Award – WIN A SPECIAL PRIZE: The aim of this award is to promote the production of non-English radio advertising. Only ads in one of South Africa’s official languages can be entered. Unlike all other categories, entries can be pro-active and do not need to have flighted. NOTE: Non-English radio entries that have flighted may be entered in the New Voice category OR the main Radio category, but not in both.
