Confirmed exhibitors for the 2013 edition of Mediatech Africa, the biennial media and entertainment technology trade exhibition that takes place at Johannesburg’s Coca-Cola Dome from 17 to 19 July, include Concilium Technologies, Inala Broadcast, GenCom, Macro Vidoe, Touchvision and Jaycor.
According to Mediatech Africa director Simon Robinson, visitors to the show will be exposed to latest technological developments such as tapeless production chains, digital single reflex cameras (DSLRs), stereoscopic 3D rigs and camcorders, 4K workflows, cutting edge high speed cameras, Thunderbolt and Solid State Device (SSD) technologies, and the latest advancements in Light Emitting Diode (LED) displays.
Says Robinson: “The 2013 edition of Mediatech Africa builds on the 2011 show, which was the best yet, with 6 800 visitors and over 1 500 exhibiting personnel attending the exhibition. There were 120 stands representing in excess of 600 brands. Without a shadow of a doubt we had the most international media at the 2011 show than ever before.
“There was also a good turnout of management from the manufacturers represented by local distributors, giving visitors the opportunity to interact directly with manufacturing executives. This is very important considering the increased cost of travel overseas which has resulted in less South Africans being able to attend IBC in Amsterdam and NAB in Las Vegas. “
Robinson is hoping that the 2013 show will attract a larger number of African delegates than ever before and has invested in a direct marketing campaign to target broadcasters and producers from the continent.
“By increasing our side events around the exhibition, comprising training and conference sessions, we hope to give African delegates greater value for their money,’ he states.
Mediatech Africa 2013 will feature a presentation area on the exhibition floor for workshops and live demonstrations. The exhibition area at the Coca-Cola Dome grosses in excess of 10 000 square metres.
Screen Africa will once again host the one-day conference that runs in association with Mediatech Africa, with a focus on the latest production and technology trends.
