Loeries 2012 Official Rankings released

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This is the third year that the Loeries Official Rankings have been published, offering a transparent oversight of the premier brand communication awards in South Africa, Africa and the Middle East, as well as promoting creativity and innovation as primary business tools in the brand communication industry.

A comprehensive explanation of how the rankings are calculated can be found on the Loeries website www.theloerieawards.co.za. Here are some of the rankings tables:

OVERALL RANKING BY BRAND OVERALL RANKING BY AGENCY
1 South African Breweries 1 Ogilvy Cape Town
2 Mercedes-Benz 2 Joe Public
3 Nando’s South Africa 3 Net#Work BBDO
4 McDonald’s 4 Ogilvy Johannesburg
5 Kraft Foods 5 Black River FC
6 Volkswagen 6 King James
7 OFM 7 DDB South Africa
8 Santam 8 FoxP2
9 Marmite 9 Machine
10 Land Rover 10 TBWA\Hunt\Lascaris Johannesburg
RANKING BY DIGITAL PRODUCTION COMPANY   RANKING BY FILM PRODUCTION COMPANY
1 Gloo 1 Bouffant
2 OgilvyOne 2 Velocity Films
3 Brandtone 3 Egg Films
4 BNRY 4 Now & Partners
5 Hellocomputer 4 Plank Films
6 Ogilvy Interactive 6 Your Girlfriend
7 Base2 7 Platypus Productions
8 Dojo115 8 7Films
9 Bletchley Park Creative Marketing Agency 8 Team Best
9 140 BBDO 10 Giant Films
9 Touchlab 10 Shy the Sun

Note: The digital production company ranking only includes points awarded within the Internet, Mobile and Interactive category.

Note: The film production company ranking only includes points awarded within the TV, Film & Video Communication category.

RANKING BY POST PRODUCTION COMPANY   RANKING BY EDITING COMPANY
1 Blade Works 1 Left Post Production
2 BlackGinger 2 Deliverance
3 Platypus Productions 3 Upstairs Post Production
3 Sinister Studio 4 House on Fire
5 House on Fire 5 Priest
6 Searle Street Post 6 Platypus Productions
7 Deliverance 7 Blade Works
8 Riot 8 Aces Up
9 JWT Cape Town Edit Suite 8 JWT Cape Town Edit Suite
10 Wicked Pixels 8 Silver Bullet Productions
RANKING BY ANIMATION COMPANY
1 BlackGinger
2 Sinister Studio
3 Aces Up Animation
4 Wicked Pixels
5 Conduit
6 Shakewell
6 Sweetooth Productions

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