Public broadcaster the SABC has confirmed its media partnership with the Johannesburg Arts Alive Festival, which will be staged at various venues in and around the city until 10 September and will feature the very best in home grown theatre, dance, music, visual arts and general entertainment.
“The SABC is indeed proud to once more be a media partner for the JHB Arts Alive Festival. We welcome the opportunity to support a festival that helps us to deliver on our mandate and to provide entertainment to our viewers and listeners. Given the reach of the SABC, and its dominance of the media landscape, we have to use our resources to educate, inform and entertain. Our involvement with the JHB Arts Alive Festival is also based on the fact that we want to promote the various arts and culture disciplines within the rich tapestry of our country and thus support and celebrate local talent.
“We have been supporting similar events in the past and will continue to do so in the interest of our viewers and listeners. The SABC will, through its various radio stations and TV platforms support the JHB Arts Alive festival,’ says SABC spokesperson Kaizer Kganyago.
According to the Johannesburg Arts Alive organisers, the festival’s focus this year is on forging partnerships with community groups and giving exposure to local artists and arts practitioners from across the length and breadth of the city – truly taking the arts to the people.
As part of the media partnership SAfm’s Afternoon Talk will be broadcasting live from the Pan African Arts Talks: Art & the City, scheduled to take place at the Sandton Convention Centre on Friday 7 September. The focus of this discussion is on the role that art can play in envisioning a city’s future and in participating in its transformation.
SAfm will also do interviews regarding the festival.
Radio 2000 will broadcast live from the Newtown Music Festival on 7 and 8 September and from the Eldos Jazz Festival on 9 September.
