Capturing the online shopping experience


Online fashion store ZANDO’s very first TV commercial captures the “double buzz’ of online shopping – the first buzz comes when the purchaser checks out their item of purchase online and the second rush hits when the doorbell rings with the delivery.

“Picking the actors was a real scream,’ says ZANDO creative director Annelle Erasmus. “In the early hours of just a normal working day, the ZANDO office was filled with screams – screams of joy, elation and yells of pure happiness when over 200 actors and actresses competed for just two roles. It was literally a battle of the voices.’

The screaming was necessitated by the fact that the female role in the commercial has something to be ecstatic about while the male role has a realisation that his life will never be the same again.

ZANDO’s fashion editor Megan Pascall notes that the commercial captured what it really means to shop online with a great sense of humour. “It shows what a woman discovers in shopping for fashion online, not to mention her reaction while receiving her deliveries. She loses her head completely, not only because her new wardrobe is being delivered to her for free, but also because she already knows what she is going to buy next.’

All this action happens while her husband is in her closet, very much aware of his future. His wife has now learned how to shop from home, from a place that offers cash on delivery as an option, with the widest range of fashion online. He utters a scream of ear as he hears yet another ZANDO delivery at his front door and wonders how in the world to hide is credit card. He tries desperately to make the male population out there aware of ZANDO, only to be interrupted by his own wife’s scream of elation. This is when he realises that there is no defence.


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