AccuWeather has reported that its online and mobile properties generated more than 47 million ad-supported page views on Wednesday, 18 July. This all-time daily record was achieved as its global audience turned to the weather provider for information on record heat, severe drought, and destructive storms.
Records broken on 18 July include:
• www.AccuWeather.com generated more than 16 million page views (Omniture).
• http://m.accuweather.com/ mobile website generated 17.125 million page views (Amobee).
• AccuWeather mobile apps generated more than 14 million page views (Amobee).
“Weather is an important part of our audiences’ everyday life, but it takes critical significance during severe weather events,” said Jim Candor, executive vice president and chief business officer, Digital Media for AccuWeather. “Yesterday’s peak of over 47 million page views is one example of how our audience turns to AccuWeather for the most reliable weather information.”
Lead stories yesterday on AccuWeather’s interactive properties included the announcement that the summer of 2012 is on its way to becoming the hottest on record in the US.
AccuWeather also provided in-depth information on a heat wave and drought that are straining the nation’s corn yields and timely coverage for severe storms in the northeast.
