Pilat Media Global plc has announced a new automated metadata management and media preparation workflow for the company’s flagship Integrated Broadcast Management System (IBMS). Now included with IBMS:OnDemand, an IBMS add-on module that provides centralised business management for multiplatform on-demand services, the new workflow streamlines preparation of media for fast-paced content factories.
“As media organisations prepare large volumes of content for delivery via multiplatform over-the-top (OTT) and on-demand services, they need to be able to automate many mundane, repetitive tasks such as metadata assignment and transcoding,” said Ron Bar-lev, EVP product strategy, Pilat Media. “This new workflow draws on our unique understanding of the OTT environment and addresses our customers’ complex requirements — enabling them to bring new efficiencies to content preparation while deploying the streams as quickly as possible to all of the platforms their viewers demand.”
Pilat Media’s new metadata workflow enables IBMS:OnDemand to trigger APIs that automatically import metadata from outside services containing detailed information about programs, ie. entertainment websites such as IMDB with data such as genre, plot synopsis, and cast. The system then merges the metadata with another set of workflows for media preparation, including tasks such as transcoding and QC. IBMS:OnDemand then automatically re-links the programs and schedules them as on-demand or catch-up offers as appropriate. The offers then appear on the service navigation menu presented to viewers, with the metadata enabling them to search for and purchase titles by genre.
