Gearing up for AdForum Worldwide Summit


MD of the Independent Agency Search and Selection Company (IAS) Johanna McDowell is set to attend the AdForum Worldwide Summit for 2012 in Paris from 18 to 20 April. The summit is a “by invitation only’ programme for Agency Search & Management Consultants and Global Agencies CEOs.

“The IAS is the only intermediary in the marketing industry in South Africa that consistently attends the AdForum Worldwide Summit, and every year, the IAS brings exclusive insights from the summit, to share with their South African agencies and clients. What is significant this year is that there will be a focus on agency networks in the EMEA (Europe, Middle East and Africa) countries,’ comments McDowell.

Some of the agencies that consultants will be visiting include: Ogilvy; Saatchi & Saatchi; Fred & Farid; Buzzman; Euro RSCG; BETC Network; Publicis Groupe, hosted by Group CEO Maurice Levy; Herezie; Proximity; and BBDO.

Each agency has a private meeting with the consultants at their agency premises, an opportunity that gives each Agency CEO a chance to share their vision, strategies and news for their agency.

“It will be interesting to see what agencies have in store for us this year, what trends are changing the global industry and how South Africa can take part in all of it,’ states McDowell.


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