Entries are now open for The 34th Annual Loerie Awards, South Africa’s premier brand communication awards, and can be submitted until 31 May 2012 with a 5% discount on entries before 16 April. The 2012 awards will also see some changes.
A separate category has been introduced for entries from outside of South Africa to better promote the work being produced throughout the region. The new category, Rest of Africa and the Middle East, will be judged separately allowing improved representation of all regions and offering greater exposure to each region’s creative output. The category is open for Communication Design; Direct & PR Communication; Internet, Mobile & Interactive Media; Live Events; Print & Outdoor; Radio; TV, Video & Film; and Integrated Campaigns.
The Loeries is also introducing a category for the best use of media. Single entries will be judged on how well the medium was used, while for media campaigns they will be judged on how successfully the chosen media have been integrated throughout the campaign. The overall Loeries judging criteria will apply – innovation, execution and relevance.
Other category changes include:
-A TV Craft category for the Best Use of Licensed Music to recognise the use of existing music in TV, film and video communication.
-The Digital Crafts category has been split into specific craft areas, including Interface & Navigation, Animation, Illustration & Graphic Design, Music & Sound Design, Writing and Photography.
-PR Communication is now one combined campaign category – there is no longer a split between the different types of media used.
Entries should be completed and submitted online at www.theloerieawards.co.za by 31 May 2012. Entrants will find all entry preparation guidelines, category descriptions, fees and regulations on the website. The eligibility period for entries is 1 June 2011 to 31 May 2012. Work must be produced within Africa, the Middle East or island states off the African coast (Mauritius, Madagascar and the Seychelles). International crafts may be entered, as long as the person nominated for the award is from the eligible region.
This year, R30 from every entry will go towards the Creative Future Scholarship, enabling talented learners from a disadvantaged background to study brand communication.
The major sponsors of The 33rd Annual Loerie Awards are Cape Town Tourism, The City of Cape Town and Gearhouse South Africa.
