The Hollywood production community continues to adopt Sony’s SRMASTER format, an open platform technology for high quality motion picture content. This is the recording format of Sony’s CineAlta digital motion picture camera F65 system, the industry’s highest quality 8K CMOS sensor camera and SRMemory recorder unit.
New members of the SRMASTER alliance include a range of post-production companies and manufacturers of content production solutions including on-set dailies, non-linear editing and colour grading technology.
Sony offers the SRMASTER licensing programme to provide technical specifications and software development kits to manufacturers of movie content production solutions. Sony’s goal is to help SRMASTER format to support companies achieve improved production efficiency, seamless file-based 4K movie content production workflows and the highest level of image quality.
In January 2012, Sony began worldwide deliveries of the F65 CineAlta digital motion picture camera to meet the incredibly high demand from production professionals. About 400 units were pre-ordered, and several high-profile productions are now shooting features with the F65.
ASSIMILATE, Blackmagic Design, Colorfront, FilmLight, MTI and YoYotta have released product versions capable of SRMASTER format processing.
“Sony’s open IT platform can provide seamless file-based workflow solutions for 4K motion picture production – from shooting to editing to finishing,’ says Alec Shapiro, SVP at Sony Electronics. “We will continue our efforts to revitalise the entertainment market and enhance the consumer’s experience to enjoy movie entertainment through a broad range of professional solutions.’
