Randburg-based rentals house Nates Audio Visual is under new management following the resignation of Nathaniel Nel (Nate) at the end of 2011.
Screen Africa can confirm that the original shareholders remain committed to the business and believe that the latest developments are in the best interest of the company as well as those associated with it.
Qualified chartered accountant Martin Smookler has been appointed the company’s managing director. The shareholders maintain that Smookler, with his financial acumen and dynamic, charismatic personality, provides a pillar of strength for the company and a solid foundation on which to build the future direction and strategy.
Says Smookler: “Besides the full complement of gear that we offer, our service delivery, attention to detail and uncanny ability to bend over backwards for clients are the traits that set us apart from our competitors.
“Since inception in 2008 the company has transformed from an audio bias rental house into a one-stop-shop. Nates has experienced some teething problems but flexibility has allowed it to find its true niche.
“I feel we are well on the way to righting the wrongs of the past. It is on this note that I must say a very big and sincere thank you to everyone who has continually supported us on a somewhat rocky road, from our loyal customers to our patient and sensational suppliers. This understanding and compassion has truly inspired me and has been the impetus for surmounting the hurdles we have faced.’
At the moment Nates Audio Visual is supporting two big series in production – Erfsondes (Imani Media) and Numbers (DV8 Films).
Says Bobby Heaney, executive producer of Efrsondes: “We’ve been very happy with Nates’ service so far and hope that the situation is one that will continue to improve, so that we can keep on having great service for our productions.
“We wish the new management success and look forward to a long and happy association with them.’
Smookler notes that he swapped the stereotypical accountant job (crunching numbers behind a computer all day) for “an action packed, never a dull moment, always on standby, jack of all trades kind of a job.
“I’ve always enjoyed the glitz and glamour of Hollywood but never realised what went on behind the scenes (excuse the pun). From the moment I got into the hot seat I had a generator go down on the second day of filming as well as a vehicle break down while it was towing a trailer in the middle of the highway, late at night. Apparently things like this are the norm and it’s all part of the job. They don’t teach you about this in “Accounting 101’!’.
Nates Audio Visual recently moved into new premises on Main Avenue, Ferndale, Randburg.
Screen Africa Magazine – March 2012
