Last December, AmberFin, a leading developer of file-based media ingest, transcoding and quality control solutions for content owners, broadcasters, sports organisations and post-production houses, expanded its channel partner agreement with ATG Broadcast to encompass the Middle East region.
Illustrating their close working relationship, the two companies will jointly showcase the latest developments in AmberFin’s iCR file-based content ingest and transcoding system at CABSAT 2012. Making its Middle East debut at CABSAT, the latest version of AmberFin iCR integrates Unified Quality Control (UQC) across all of its content ingest and transcoding operations.
On the stand, AmberFin will illustrate the value that UQC is already bringing to a range of enterprise operations such as multinational media supplies and post-production house, TVT. “We believe that UQC could be an important development in file-based workflows,’ commented Jake Robbins, Chief Operating Officer at TVT. “Like all companies we are beginning to receive more and more master material as files rather than tapes and so having a reliable, easy to use file QC solution is increasingly important.’
ATG Broadcast sees great potential for the widespread adoption of AmberFin’s iCR in many regions including the Middle East. “AmberFin’s iCR solution is unique in the market, given its ability to create a high quality file-based HD/SD master, provide unique file conversion to multiple formats and implement appropriate levels of automated and manual quality control, all within a single unified software environment,’ explained Graham Day, Managing Director of ATG Broadcast. “Now is the right time to promote this smart technology to Middle East broadcasters – already we are receiving a very good level of interest in this advanced technology from organisations throughout the region.’
Working in a file-based environment, UQC enables easier and more effective decision making through a single timeline approach. Combining an automated process with a human touch, new levels of trust and confidence can be introduced to the file creation and distribution processes.UQC utilizes both automated and operator-controlled features for baseband and file quality control (QC) within the same user environment, leading to increased productivity and a significant reduction in the time and costs associated with re-works.
