Panasonic flexes 3D muscle for Olympics


For the first time the Olympic Games will be broadcast in 3D.

Panasonic Corporation has reached an agreement with Olympic Broadcasting Services (OBS), the host broadcaster of the London 2012 Olympics which commences on 27 July, on the use of its AG-3DP1and AG-3DA1 professional integrated twin-lens 3D camera recorders for 3D broadcasts of the event.

As the Official Worldwide Olympic Partner of the London 2012 Olympic Games, Panasonic will provide comprehensive support for first 3D broadcast of the Games, which enables viewers to experience the full excitement in their living rooms with a new level of immediacy.Continuing a tradition that began with the Barcelona Olympic Games in 1992, the London Olympic Games will be the 10th Olympic Games for which Panasonic’s professional audio and video equipment technology has supported the Olympic Games broadcast. All international images will be produced and distributed in HD format (1080/50i) at the International Broadcast Centre (IBC) in Olympic Park in London in July 2012. The participating rights-holding broadcasters that are planning to broadcast in 3D will be supported by Panasonic 3D technologies and equipment to distribute high-quality full-HD 3D image.

“The use of Panasonic integrated twin-lens 3D camera recorders at the London 2012 Olympic Games enables us to bring a new level of immediacy to viewers throughout the world through high-quality full-HD 3D image. The new AG-3DP1 is the first P2HD based Full-HD 3D camera recorder and the P2HD’s ruggedness has been proved during past Olympic Games. P2HD file based workflow has been highly accepted by many broadcasters and it will quickly support and steadily broadcast at the London Games too,’ said Kunihiko Miyagi, director of the Professional AV Business Unit of the Business Solutions Business Group at AVC Networks Company, which handles the development of broadcast equipment for Panasonic.


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