Johannesburg-based Jasco Broadcast Solutions recently signed an agreement with global brand Object Matrix to bring the MatrixStore digital archiving and storage solution to the Southern African Development Community (SADC) region.
“A major trend within the broadcast community locally and internationally is a move towards digital file format broadcasting as well as high definition (HD) and stereoscropic 3D. These formats all create huge data files that need to be stored securely.
“The MatrixStore solution is the ideal product for the African market, as it is priced to appeal to smaller production and post-production houses, while still providing all of the required features and functionality,’ says Steve Lauter, sales manager, Jasco Broadcast Solutions.
The company’s reseller agreement with Cardiff-based Object Matrix complements its experienced team and enhances the company’s suite of solutions.
MatrixStore’s highly secure scalable clustered storage system provides high availability with automatic fail-over and protection of content along with the ability to tag items with metadata for searching, and is easy to scale by adding storage nodes in a “just-in-time’ fashion. With the Interplay plug in MatrixStore enables users to easily install and use Interplay, take advantage of Avid’s web services and gain low cost entry level access, without the need for Avid’s Archive Manager.
“The MatrixStore solution integrates seamlessly with Avid workflows, which is a big selling point for Jasco. As the official representatives for Avid in the SADC region, this Avid-specific interfacing was very important to further enhance a tailored solution. By adding the Object Matrix product to our line up, including the Avid Interplay archiving plug in, we are now able to deliver a more comprehensive offering to our clients, which includes affordable storage and archiving,’ Lauter adds.
Says Nick Pearce, co-founder of Object Matrix: “When looking to expand internationally, we approached Avid to find out which partners they would recommend working with. Jasco Broadcast Solutions came highly recommended by Avid for the region, with a sound reputation for excellence and a thorough knowledge of the market. After approaching them and seeing the synergies and cultural similarities between our organisations, we selected them as the ideal representative for our products.
“Until now digital broadcast storage has been prohibitively expensive and post-production houses are looking for more cost effective options. The MatrixStore product is ideal for the African market as it is not just a cost effective solution, it is also highly robust and resilient and fits neatly into the broadcasting environment by integrating with the tools that editors and post-production artists use,’ he adds.
Screen Africa Magazine – February 2012
