Snapping, crackling and popping


JWT Johannesburg’s new campaign for arguably the world’s most beloved breakfast cereal, Kellogg’s® Rice Krispies®, is titled Holiday Chefs and asks moms and their kids to “mix, shape and share’ their most interesting recipes to stand a chance of winning a family holiday worth R20 000.

Masters & Savant Worldwide were assigned to work on the campaign.

Says Ronnie Malden, creative director for JWT Johannesburg, “Masters & Savant Worldwide were our first choice. The work they did on our previous campaign gave “Snap’,
“Crackle’ and “Pop’ such a distinctive charm, warmth and appeal that was loved by everyone.’

This validation for a job well done is something that Roger Smythe, Masters & Savant Worldwide’s Johannesburg MD feels is key to meeting client expectation, “It’s always such a morale booster, when we get asked back,’ he says. “We always pride ourselves on getting under the skin of the brands we work on and this is something we try and communicate from the pitch process all the way through to the final execution.’

Continues Malden, “Masters & Savant Worldwide does such detailed treatments and they do seem to push themselves more than anyone else does. It really sells their work and I believe it is this attention to detail that shines through.’


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