The Financial Mail AdFocus Awards ceremony announced Ogilvy Africa as the winner of the AdFocus African Agency Network of the Year award for the third year running. The agency has dominated this category every year since its inception in 2009.
Ogilvy Africa is the largest independent marketing services company in sub-Saharan Africa and the biggest agency network in Africa with 30 offices in 26 countries. This year, the agency won on the basis of its consistent performance, creativity and outstanding results for clients that include some of the largest global brands.
According to Marc Spriestersbach, business unit director at Ogilvy Africa, highlights of the past year included winning the business for Ernst & Young, strengthening the SABMiller account across 26 African countries, and launching Airtel mobile in 15 countries in just four months. Recently, KFC also announced that Ogilvy Africa would be handling its $2bn African expansion.
“We are thrilled about winning the award,’ said Spriestersbach after the ceremony on 23 November. “This year has been extremely busy and very productive for our offices across Africa, and we are proud to have delivered creative, effective work across a broad range of very diverse markets. We leverage the strengths of the Ogilvy Network in all our work and live by David Ogilvy’s motto: one agency, indivisible. We look forward to continuing our work as the single point of contact for brands wanting to expand their presence in Africa.’