Mobile network Orange has reaffirmed its commitment to African football through the continued development of services specifically designed for football supporters, in particular the mobile platform Football fan club launched in April this year.
According to a press release from Orange the football fan club provides a pan-African community-based platform that offers the latest news, games and blogs on the CAF competitions, as well as on European and local African football championships.
The program includes a number of dedicated mobile offers specifically designed for Orange customers. These have already attracted over 300,000 customers in 12 countries and will be made available to customers in the other countries by the end of 2011.
Orange has been a leading sponsor of the national teams in the Cote d’Ivoire, Cameroon, Senegal, Guinea, Mali, Niger and Botswana for many years. This commitment to African football took on a new dimension when Orange signed a partnership deal with the Confederation of African Football (CAF) in July 2009.
Orange is also the lead sponsor across Africa of the six competitions run by the Confederation of African Football (CAF) until 2016.