Busy year ahead for new SAMRA council


The new Southern African Marketing Research Association (SAMRA) council under the guidance of incoming chairman Prof Adre Schreuder was announced at the Annual General Meeting (AGM) hosted by TNS Surveys in Randburg.

Outgoing SAMRA chair Elsa Thirion-Venter reviewed the past year, while Schreuder shed light on the way forward in terms of the association’s focus areas and activities in the coming year.

The council will assume their new portfolios on 1 September 2011 and serve until 31 August 2012:

Name                                            Group                  Portfolio
Prof Adre Schreuder                     Director                Chair
Jan Wegelin       Director                Chair
Elsa Thirion Venter                     Director                Immediate Past Chair
Marna Kirchner                     Branch Chair              Johannesburg Branch
Juliet van Zyl                       Branch Chair                  Cape Branch Chair
Elsa Thirion-Venter                      Branch Chair                  Pretoria Branch
Peter Highley                     Branch Chair                  KwaZulu Chair
Liza Burmeister                     Branch Chair                        Namibia Chair
Tania Scates                     Chairman’s Council            Fieldworkers Forum
Grand Lindhorst                     Chairman’s Council            Research Users Forum (RUF)
Shirley Benney                      Chairman’s Council            SAMRA Corporate
Elaine Alder                      Chairman’s Council            Professional
Practice Chair
Kobus Badenhorst                     Chairman’s Council            Membership Chair
Anina Maree                     Chairman’s Council            Communications Chair
Salome Barnard                     Communications Portfolio      International Communications
Portfolio Chair
Monique Greenland                      Communications Portfolio      Internal
Communications                      Portfolio Chair
Schalk van Vuuren                      Membership Portfolio          SAMRA Journal Chair
Kim Larsen                       Membership Portfolio          Conference and
Awards Chair
Mzwandile Khanya                       Membership Portfolio          Membership
Cletus Dube                     Membership Portfolio          Yearbook Chair
Alex Kessel                     Professional Practice Portfolio
Accreditation Chair
Noluvuko Mathibe                      Professional Practice Portfolio           Training and
Education Chair
Leonie Vorster                       Professional Practice Portfolio           Code of
Conduct Chair
Ronelle Colyn                       Professional Practice Portfolio           Consumer
Protection Act

According to a press statement, SAMRA is facing a number of industry-related as well as legislative challenges in the coming year, and will focus on the
•     ensuring a well-regulated research industry through maintaining enhanced professional standards, creating increased awareness and providing quality information;
•     enhancing the credibility and reputation of all SAMRA members (re-establish the relevance and credibility of professional marketing
research) among existing and new research users;
•     positioning SAMRA as credible authority and industry body representing members in regulatory challenges and relevance of the Consumer Protection Act and the anticipated Protection of      Private Information Act;
•     increasing participation and alignment with relevant industry organisations such as DMASA, ASA and other marketing related bodies;
•     diversifying the members’ base of SAMRA through a review of member categories and aggressive marketing efforts among researchers, users, academics and students;
•     finalising and member buy-in of the SAMRA 2011 strategic plan;
•     implementing and continuous measurement of progress of 2011 strategic plan;
•     investigating the introduction of a fulltime secretariat (appointment of CEO) in SAMRA;
•     evaluating all functional portfolios in SAMRA and updating the SAMRA structure;
•     developing policy and operational guidelines for each portfolio;
•     offering a new updated conference format;
•     actively canvassing more research users and promoting client attendance at annual conference;
•     enhancing the quality of conference papers as a means to draw a wider and more diverse audience of delegates; and
•     investigating the further enhancement of the SAMRA researcher accreditation program.



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