The Pendoring 2011 awards have announced a complete revamp of entry categories to better reflect current advertising and marketing trends and strategies.
The awards will also see an increase in prize money to R50 000 for the Prestige winner’s overseas trip, big cash prizes for category winners, a R10 000 study bursary for the overall student winner as well as an internship at Ogilvy Johannesburg.
Pendoring Chairman Japie Gouws and MD of gold sponsor ATKV, says: “Pendoring truly sets the pace this year, not only with several new categories providing for current advertising practices and applications, but also by the doubling the prize money for the Prestige winner. In addition, the company/brand that commissions the overall winning advertisement will again receive the welcome bonus of advertising space/air time of R2,2 million from participating Pendoring partners.’
Instead of the usual six main categories, this year Pendoring will have 11 main categories and several sub- categories:
1. Communication design
2. Internet, mobile & interactive communication
2.1 Website and microsite
2.2 Internet and mobile advertising
2.3 E-mail & viral marketing
3. TV/Cinema
3.1 Production budget over R40,000
3.2 Production budget less than R40,000
4. Print
4.1 Newspapers
4.2 Magazines
4.3 Posters
5. Radio
6. Out-of-Home
7. Truly South African
7.1 Television
7.2 Radio
7.3 Print (any other advertising medium except television and radio)
8. Live events, activations & direct marketing
8.1 Live events & activations
8.2 Direct marketing
9. Students
9.1 Advertising – traditional media
9.2 Digital media
9.3 Communication Design
9.4 Integrated campaign
9.5 Truly South African
10. Integrated campaign
11. General
11.1 Best Afrikaans advertisement
11.2 Retail advertising
11.3 Craft Award
To enter, visit www.pendoring.co.za. The closing date for entries is 15 August and judging under chairmanship of award-wining Jan Teulingkx of Saatchi & Saatchi in Brussels, takes place from 1 to 3 September.
Teulingxk cut his advertising teeth in Argentina, where he talked himself into a job as a copywriter – in a language he didn’t speak – at the South American hot shop Agullay Baccetti. At the time the agency was at the top of his game, winning numerous Cannes Lions, being among the top three in the world.
He worked as a copywriter in the fast and relentless hot shop Mortierbrigade before he took on a job as, what he called junior creative director at Saatchi & Saatchi in Brussels. Since then, the agency has won numerous national and international awards. As executive creative director Teulingkx and his teams work on major network clients such as Toyota, Guinness and T-Mobile, as well as several new business projects. He strongly believes in innovation, story and relevance, but doesn’t like the words “360’ or “yes, but it was online’.
The finalists will be announced mid-September and the glittering gala-event takes place on Friday, 21 October at Vodaworld, Midrand.
