Centurion-based ad agency Blue Planet Design has landed the above-the-line account for the Dros restaurant chain, encompassing creative concept, production and media buying. The concept is composed of stills, and advertises discounted offers on oxtail soup, a hake pan special, a burger grill special and a pensioners’ special.
In addition, the agency has won the above-the-line account for Petrow Foods, an international blending and milling company that specialises in spices and sauces in their raw form for the food industry.
The Dros campaign consists of eight 15-second television commercials and a 30-second radio commercial, in both English and Afrikaans. The television commercials are being broadcast throughout May, June and July on kykNET, BBC Lifestyle and M-Net.
“We’re absolutely delighted to have won the Dros campaign account. Along with the Petrow account, it signals a definite move on our part into above-the-line advertising campaigns, and augurs well for future business for our company,’ says Blue Planet Design MD Bonnie de Klerk.
Says Dros marketing manager Patse Jordaan: “They’re wonderful! They’ve done a great job on our campaign, and we look forward to furthering our relationship with Blue Planet.’
For Petrow Foods, Blue Planet has been commissioned to produce a new corporate identity, including a logo, advertisement, website and other collaterals. In addition, it is currently devising a marketing campaign for Petrow Foods.
“Our business has gone through several changes in recent times, which need to be reflected in our new corporate identity and approaches to the market. I’m very pleased with the work done so far by Blue Planet Design, and I’m excited to see the eventual results of this process,’ says Petrow Foods marketing and procurements director Wilme Nel.
De Klerk avers that a strong team and open, delivery-focused client relationships are critical elements to Blue Planet Design’s success.
